Oceania Cruises Expands Oceania Club Passenger Loyalty Program

Oceania Cruises said it is enhancing its Oceania Club loyalty program by adding a new Blue membership level for guests to start earning rewards as quickly as their first cruise. The upper premium line also has added complimentary air deviation fee waivers as well as substantial savings on Internet, shore excursions, beverage packages and logo merchandise into its mix of benefits for club members.

Current benefits include on-board recognition and membership-level pins, exclusive Oceania Club cocktail receptions and member-only offers. Higher levels also include free cruises, free Canyon Ranch SpaClub treatments, and a combination of benefits that reward guests with both shipboard credits and pre-paid gratuities.

“As we approach our 10th anniversary in 2013, it seemed the ideal time to redesign our loyalty program significantly enhancing the benefits at each milestone level and adding a new entry level so that guests can start earning rewards faster,” said Kunal Kamlani, Oceania’s president. “These changes along with both meaningful shipboard credits and complimentary gratuities make our loyalty program truly the best in the industry.” The new program is effective with the line’s first 2013 sailings.

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